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Evaluation of NACO Radio Programme in five states: 
A project sponsored by USAID & Family Health International - 2010


The broad objective of the evaluation was to provide feedback from the target audiences, namely rural women, migrant youth and rural youth in 21 identified districts spread over five states- UP, MP, Bihar, Rajasthan and Delhi. The evaluation was primarily qualitative; in depth interviews and focus group discussions were the main research techniques for primary data collection.

Evaluation of the NACO’s Blood Safety Campaign: 
Little Girl - Assigned by USAID/FHI - 2011

The broad objective of the assignment was to provide feedback on the NACO’s Blood Safety Campaign- Little Girl from the six of the twelve northern Hindi Speaking States.  A sample of 4,400 personal interviews and 40 Focus Group Discussion were conducted in 20 Districts spread over six states; Delhi, Haryana, Punjab, Himachal Pradesh, Bihar and Uttar Pradesh.   

100 Success Stories - 2010

Documented 100 Success Stories for Public Grievances Commission (PGC), Government of National Capital Territory (NCT) of Delhi. Of thousands of the complaints that the PGC have resolved, 100 Success Stories were selected and documented by studying the case files, in depth interviews with the affected parties and capturing photographic evidence to understand the process of grievance redress and the perceptions of the complainants to learn lessons.   


                     MORE PROJECTS


1. Strengthening Consumer Protection in India:

    Participatory Monitoring & Evaluation of Public Education Campaign 
    in Andhra Pradesh, Gujarat, Rajasthan & Delhi; GFA Consulting Group & GTZ( Germany) 
    &  Department of Consumer Affairs, Govt of India, 2008.

    It involved: 
    Analysis of Printed Publicity Materials and Suggestions for Improvements-May 2008
    Technical Support for Multimedia Consumer Awareness Campaign-June 2008
    Consumer Awareness Study- A Sample Survey of Visitors to International Trade Fair of India, Pragati Madan, New Delhi,                December 2008

    Organization of DCA-GTZ Workshop on Consumer Protection for Government Officers, VCOs and other Stakeholders.

2.  Status of Women Journalists working in TV news channels, National Commission 
     for Women, Government of India, 2008-09

3.  Program Evaluation of Vigyan Prassar, DS&T, Govt. of India, 2008

4.  Impact Evaluation of Indira Awaas Yojana in two states of Haryana 
     and J & K sponsored by Ministry of Rural Development, Government of India 2006-07

5.  Media Reach and Effectiveness in Chhattisgarh: 
     A Study sponsored by DANIDA, 2004-05

     Danida Office, Raipur assigned CMF a study on Media Reach and Effectiveness    
     in state of Chhattisgarh. The study involved in tensive qualitative and extensive sample 
     survey to find out the Reach and Effectiveness of both conventional and non-conventional 
     media in the state of Chhattisgarh. The results served as inputs into the preparation of 
     appropriate IEC Strategies and Media Action Plan for the Danida supported health project 
     in Chhattisgarh.    


6.  Preparation of IEC Strategy & Media Action Plan for Combating 
     AIDS in Uttar Pradesh, sponsored by U. P. AIDS Control Society, Lucknow, 2003-04

7.  Impact & Evaluation Study of IEC Strategy for Swajal Project sponsored 
     by World Bank, in Bundelkhand region of U. P. 2002-03

     The objective of the consultancy assignment was to assess the impact of Media Campaign
     by undertaking the review of Media Plan & Media Materials used and Tripartite Communication 
     among Project Management Unit (PMU) & District Project Management Unit (DPMU), 
     Support Organization, and Village Water Sanitation Committees for capacity building through 
     information education and motivation leading to behavior change and adoption of new 
     practices relating to water & sanitation for delivery of health benefits for the target communities. 

     Following both qualitative and quantitative methods of research and data collection, a 
     comprehensive assessment of the earlier media campaign was made.  

8.  Evaluation of Media and Publicity Materials for Swajal Project in Uttar 
     Pradesh.  Sponsored by World Bank, 2002-03

9.  Preparation of Media Action Plan for entire Uttar Pradesh for the second phase 
     of Swajal, sponsored by World Bank, 2002-03

     Based upon research findings of the Impact Assessment of the campaign 
     and Information/communication Need Assessment through a sample survey of the 
     rural population of U. P., a detail Media Action Plan including Media Strategy, 
     Media recommendations with scheduling and costs of different media vehicles was 
     prepared for effective coverage of five different target groups in the next phase II of the project.     


10. Advocacy Inputs into India’s Health and Family Welfare   Programme,  
      a   study    sponsored by European Union, 2002-03    
     The consultancy assignment was to undertake an extensive review of different 
     communication approaches and practices that have been followed over the years and suggest 
     an innovative and cost-effective communication management strategy.

11. Panchayati Raj Institutions: Training Needs Assessment: 
      Study sponsored by Rajiv Gandhi Foundation, 2001    
      The objectives of the assignment were to identify the training needs of the elected representatives 
      of the Panchayati Raj Institutions and also examine the training facilities that are available 
      in   different institutions and organizations across the country.  It involved review of 
      relevant  literature, planning and execution of the survey of the training facilities and conduct 
      in depth discussions with the concerned staff of the selected organizations.  

12.  Information Technologies and Rural Development, 
       Study sponsored by UNESCO, 2001-02

13. Consultancy, Role of Media in Promoting Khadi & Village Industries, 
      Study sponsored by Khadi & Village Industries Commission, 2000- 01

14. Social Assessment Study of Rural Health Care Facilities in Keonjhar and Bhadrak 
      districts of Orissa, 2000-01    
      Extensive survey using both quantitative and qualitative methods was carried out 
      to systematically investigate and assess the existing health facilities together with     
      the perceptions, attitudes, and behavior including social and communication     
      networks, affecting health delivery health seeking pattern, especially in relation to     the 
      relatively deprived and vulnerable sections of the society.

15. Consultancy, Panchayati Raj Institutions-Training Needs of   Women Members of 
      Village Panchayats in Haryana, Study sponsored by Rajiv Gandhi Foundation, (2000-01).    


16. Readership Survey of IBM advertisements in Economic Times in Delhi and Mumbai; 
      Gallop & Robinson, USA, 2000

      A sample survey of the senior executives of leading companies and corporations in Delhi and 
      Mumbai was carried out to find out their exposure and reactions to the IBM advertisements in 
      the Economic Times.

17. Provided Technical Assistance for Communication in support of RCH, 2000-01.

     The consultancy assignment involved providing assistance to John Hopkins University in their training 
     in Advances in Health communication in India and also assists SIFPSA, Uttar Pradesh 
     Government   together with Health Communication Needs Assessment in Jharkhand and Uttranchal. 

Communication Management Foundation (CMF)

Registered Office

D-7/7490, VasantKunj, New Delhi-110070, Tel.  011-26121035

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Communication Management Foundation (CMF) Surya Kiran Building (Opposite SBI) Mehrauli-Gurgaon Road Gurgaon, Haryana-122001

Tel: 0124-4088471; Fax: 0124-4066473

Contact Person

Dr. J. S. Yadav – Founder Chairman CMF

Tel: 0124-4088471/ 72,  Mob: +91-9810355350

E-mail: jsyadav@cmfindia.in; jsyadava@gmail.com

Ms. Deepa Rana – Dy. Director CMF

Tel: 0124-4088471/ 72 /73,  Mob: +91-9868104269

E-mail: deeparana@cmfindia.in; mail@cmfindia.in

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